In January 2024, PCSC achieved a consolidated revenue of 27.89 billion (NTD), representing a 4.81% increase compared to the same period last year. This achievement marks a historical high for the same period and rewriting the second-highest monthly record in history. Seizing the demand during New Year holidays, Lunar New Year Shopping, portrait of the dragon year, temple visits, strawberry season, presidential elections, and the onset of cold weather, 7-ELEVEN Taiwan focuses on structured operations in fresh food, coffee, Slurpee, soft-serve ice cream, preorder, storewide marketing, and integrates with the OPEN POINT ecosystem, and enhances diverse online and offline sales channels to meet evolving consumer needs, positioning as the preferred lifestyle service platform. As for our subsidiaries, 7-ELEVEN Philippines, Transnet, 7-ELEVEN Shanghai and 7-ELEVEN Zhejiang delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan continued to deepen the OPEN POINT ecosystem, boasting a membership base exceeding 17 million, built on three key elements: "Members," "Points," and "Payments." In January, seizing the pre-Lunar New Year business opportunities such as New Year Shopping, New Year Dressing-up, Spring cleaning and set up the new, travel planning, temple visits for blessings, 7-ELEVEN Taiwan leveraged the OPEN POINT APP to offer value-for-money exchanges for Carrefour vouchers and Cosmed online shopping coupons. Furthermore, it collaborated with the ibon ticketing system to introduce point-redemption offers for discounts at West Lake Resortopia and popular temple online prayer services, continuing to enhance member engagement through diverse strategies across channels and industries, resulting in a historic high record of over 10% growth in monthly member spending compared to the same period last year.

7-ELEVEN Taiwan's fresh food division employs three key strategies to meet consumer food needs: innovative festival-themed offerings, warm food supplies for low temperatures, and an expanded bakery structure. Seizing the opportunity of the Year of the Dragon, it introduces a series of festive foods packaged with puns related to the Lunar New Year, and collaborates with the Agricultural and Food Agency and local agricultural associations to strengthen local fruit gift boxes while expanding the selection of imported fresh fruit gift boxes via air freight. Anticipating the arrival of cold weather, it develops a variety of new products such as premium braised dishes, soups, hot pot items, heated rice balls, and warm salads, alongside in-store items like thermoses and warm packs to further capitalize on bundled purchase opportunities and provide convenient and warm services. Strengthening its bakery offerings by focusing on European-style bread and developing pastries for the strawberry season, these diverse strategies continue to drive a 10-20% growth in related category revenue.

CITY's series of 7-ELEVEN Taiwan capitalize on New Year festivities and the onset of cold weather, seizing the Lunar New Year opportunity with the launch of the "Golden Fortune Dragon" CITY pineapple-flavored beverage series, featuring dragon-shaped pineapple cup seals, creating buzz online. With three major brands driving growth, CITY's series of 7-ELEVEN Taiwan will continue to advance the positioning and diverse marketing of the CITY CAFE, CITY PRIMA, and CITY TEA brands, promoting the growth of freshly brewed beverages.

Furthermore, 7-ELEVEN Taiwan is seizing the winter strawberry season opportunity by expanding the integration of various products and services such as Slurpee, soft-serve ice cream, Coldstone diverse store, snacks, candies, room temperature beverages, bakery items, desserts, frozen threats, preorder items, and neighborhood services. Approaching the Lunar New Year,  7-ELEVEN Taiwan transforms into the closest "New Year's Market Street," offering over a thousand festive products including "Exclusive Imported Souvenirs," "Value New Year's Set Meals," "Signature Dishes from Reowned Restaurants," and "Local Selections" through its 6,800 stores, iPre-order platform, iGroup-buying platform, and self-operated e-commerce platform iOPEN Mall. Introducing innovative bundled purchase opportunities, it offers exquisite gift boxes with no minimum spending required in-store, alongside pre-orders for 12 popular IP-themed red packet, and Disney lucky tumbler for auspicious beginnings. Moreover, it expands cooperations with six major temples to offer limited "Fortune Dragon Cards," catering to consumers' needs for purchasing New Year's goods, spring cleaning and set up the new, reunion dinners, and gift-giving rituals. These diverse approaches to festive occasions continue to drive revenue growth in related categories by 10-50%.

Looking ahead to February 2024, 7-ELEVEN Taiwan will seize the business opportunities during the Lunar New Year holiday, school and work resumptions, Lantern Festival, Valentine's Day, and the 228 holiday. 7-ELEVEN Taiwan will continue to focus on developing innovative products and promote the "Good Luck Dragon Comes, Buying Good Luck for the New Year" storewide marketing campaign. Additionally, 7-ELEVEN Taiwan will also continue to integrate diverse digital purchasing channels within the OPEN POINT system, such as  iGroup-buying, iPre-order, OPEN NOW, and Intelligent Vending Machine, along with hosting a series of scratch card events and OPEN POINT member-exclusive prize draws, enriching the shopping experience and fulfilling customers' convenience needs.

Note: As of the end of January 2024, Taiwan's 7-ELEVEN had 6,890 stores, compared to 6,683 stores during the same period last year.