Press Release

2024-04-10

Press release of PCSC March 2024 consolidated revenue

In March 2024, PCSC achieved a consolidated revenue of 27.262 billion (NTD), representing a 5.96% increase compared to the same period last year. This achievement marks a historical high for the first quarter. 7-ELEVEN Taiwan steadily expands its stores, responding to the arrival of spring and the changing season by continuously developing star products such as fresh food, CITYCAFE, Slurpee, soft-serve ice cream, global purchasing product. Additionally, 7-ELEVEN Taiwan leverages group resources to launch the 7-ELEVEN Kaohsiung Cherry Blossom Season, utilizing diverse online and offline sales channels to meet consumer lifestyle needs. As for our subsidiaries, 7-ELEVEN Philippines, COSMED, Starbucks, Uni-UStyle delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan continues to achieve record-high transaction amounts compared to the same period in history, benefiting from OPENPOINT ecosystem which collaborates across industries and channels. With a focus on various aspects of daily life, including food, clothing, housing, transportation, and entertainment, we have introduced exclusive benefits for members such as valuable point redemptions and double points for designated purchases. Additionally, members can exchange points for Carrefour electronic vouchers, yoxi ride vouchers, and iOPEN Mall free shipping vouchers. Furthermore, in collaboration with Klook and Hahow, we have launched double points promotions for specific activities. Moreover, in response to the 7-ELEVEN Kaohsiung Cherry Blossom Season, we have introduced discounts and gifts for members, employing diverse strategies to increase foot traffic and consumption frequency, resulting in a nearly 60% increase in member contribution.

7-ELEVEN Taiwan's fresh food segment has seen steady growth of over 10%, with a focus on developing premium flavors and creating a platform for gourmet living. Our in-house brands "Ohlala" and "Onigiri" have collaborated with professional chefs to meticulously develop a variety of exclusive new products. Additionally, we have attracted a younger demographic by partnering with the popular YouTube reality show "Muyao4 Super Playing with over a million subscribers for a second wave of collaboration products in categories such as baking and vegetarian options, generating new topics for monetizing traffic. Tea eggs have seen a doubling in performance due to their affordable price, stable supply, and ability to meet dining needs at all times. We continue to support local agricultural specialties, integrating resources from the Uni-President Enterprises to sell locally harvested and freshly delivered delicious blueberries, providing diverse and rich meal options to meet consumers' three meals a day needs.

7-ELEVEN Taiwan continues to innovate with 24-hour made-to-order beverages and ice cream experiences. For the 7-ELEVEN Kaohsiung Cherry Blossom Season, CITY CAFE has introduced six limited edition cherry blossom-themed cups and launched the "Berry Good Sakura Frozen Beverage Series." The CITY PEARL has also collaborated for the first time with "KEBUKE Tea," jointly developing the "Ice Black Tea Latte with Pearl" to ignite social media conversations among young people. Slurpee, in response to the 7-ELEVEN Kaohsiung Cherry Blossom Season, has launched "Sakura Rose Flavored Slurpee." The Soft-serve Ice Cream brand has expanded its service locations and developed new products through brand collaborations. It has launched the "Lenzen Taro Milk Frosty Ice Cream" in collaboration with a century-old famous store, and also sold the "Sakura Berry Calpis" flavor ice cream for three consecutive days at the 7-ELEVEN Kaohsiung Cherry Blossom Season physical event venue. These various seasonal food and beverage initiatives have driven related category sales to continue to grow steadily by around 10%.

7-ELEVEN Taiwan continues to develop across all channels, leveraging both physical stores and online platforms such as iPre-order, iDiscount, and iOPEN Mall. We have launched various themed marketing campaigns including the Mazu Pilgrimage, seasonal food and beverage promotions, seasonal home appliances, and White Day. For instance, in response to the Mazu pilgrimage events across various regions, key store locations have increased their stock levels, and we have introduced various food and beverage items and convenient online candle-lighting services through pre-ordering, iPre-order, and iBon. iPre-order offers daily free shipping and bonus points for orders over a certain amount, while iOPEN Mall has launched limited-time activities such as order rewards, free shipping for single items, and high-value cashback for International Women's Day. Our collaboration with popular IPs such as Disney UFUFY, Cat Mofusand, and Haikyuu!! has resulted in the launch of healing and practical products, driving category growth by more than 50% through differentiated product development and diverse sales channels.

Looking ahead to April 2024, 7-ELEVEN Taiwan will continue to integrate online and offline resources, proactively addressing trending lifestyle topics. We will support the start of the new Chinese Professional Baseball League season, host the cross-league goddess event, and provide exclusive services to members. To satisfy changing tastes with the arrival of the new season, we will collaborate with Japan's Uji "Tea Little Prince" to introduce a new series of pastries and support local pineapple growers through partnership with the Agriculture and Food Agency. In response to the 2024 Penghu International Ocean Fireworks Festival, we will leverage the ibon ticketing platform to offer designated transportation and itinerary discounts. Through integrated platforms like pre-ordering, iPre-order, iDiscount, and iOPEN Mall, we will jointly promote limited-time events such as pre-ordering Mother's Day cakes. The OPENPOINT ecosystem will collaborate with icash Pay to offer consumer subsidies and point redemptions as part of tax season and inflation countermeasures. As we approach the Qingming Festival, we will roll out special promotions to enhance the operational capacity of key stores, employing diverse strategies to stay closely aligned with consumer needs and become the preferred lifestyle service platform.

Note: As of the end of March 2024, Taiwan's 7-ELEVEN had 6,939 stores, compared to 6,712 stores during the same period last year.

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