In February 2024, PCSC achieved a consolidated revenue of 25.916 billion (NTD), representing a 12.04% increase compared to the same period last year. This achievement marks a historical high for the same period. 7-ELEVEN Taiwan has surpassed 6,900 stores, strategically integrating online and offline approaches to develop star products such as fresh food, coffee, Slurpee, soft-serve ice cream, global purchasing product, catering to various lifestyle needs during the Chinese New Year, back-to-school season, Lantern Festival, Valentine's Day, and more. As for our subsidiaries, 7-ELEVEN Philippines, COSMED, Starbucks, Transnet delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan continued to deepen the OPEN POINT ecosystem, boasting a membership base exceeding 17 million, built on three key elements: "Members," "Points," and "Payments." In January, seizing the pre-Lunar New Year business opportunities such as New Year Shopping, New Year Dressing-up, Spring cleaning and set up the new, travel planning, temple visits for blessings, 7-ELEVEN Taiwan leveraged the OPEN POINT APP to offer value-for-money exchanges for Carrefour vouchers and Cosmed online shopping coupons. Furthermore, it collaborated with the ibon ticketing system to introduce point-redemption offers for discounts at West Lake Resortopia and popular temple online prayer services, continuing to enhance member engagement through diverse strategies across channels and industries, resulting in a historic high record of over 10% growth in monthly member spending compared to the same period last year.

7-ELEVEN Taiwan's fresh food division continues to collaborate with various brands to develop trendy products, targeting the younger generation and have recently partnered with the popular YouTube reality show "Muyao4 Super Playing," which boasts millions of subscribers, to launch exclusive co-branded products. To meet the demand for convenient meals during the Lunar New Year holidays and subsequent travel, our stores are strengthening their inventory of popular items such as tea eggs, premium braised dishes, and buns, ensuring ample supply and maximizing sales opportunities. Furthermore, we are proactively addressing the increasing demand for vegetarian options during the holiday season. Our in-house brand, "天素地蔬" (Veggie Selection), has collaborated with Michelin-rated restaurant "陽明春天" (Yangming Spring) to introduce new co-branded vegetarian products, expanding our vegetarian selection. As consumer interest in vegetarian options continues to rise, especially after the holidays and in conjunction with World Sweet Potato Day, we are promoting nearly 20 varieties of bread, salads, snacks, and freshly steamed sweet potatoes. These initiatives reflect our commitment to diversifying our fresh food offerings and are expected to drive a 10% to 60% increase in sales across related categories.

7-ELEVEN Taiwan continues to focus on the development of our CITY's series brands: CITY CAFE, CITY PRIMA, CITY TEA, and CITY PEARL. Leveraging our integrated online and offline resources, we have pioneered the 24-hour made-to-order beverage market. In response to the Lunar New Year holidays, cold weather, and the return to work after the holidays, we are promoting our "Golden Fortune Dragon" CITY pineapple-flavored beverage series which served in pineapple-shaped cups, generating buzz on social media platforms. Furthermore, we are continually improving the flavor and quality of our coffee and tea drinks, leading to increased customer loyalty and recognition from external organizations. For instance, CITY TEA, a favorite among young consumers, has received the prestigious 2-Star Superior Taste Award from ITQI for both 2023 and 2024. With these diverse strategies, we anticipate a growth of over 10% in the beverage category.

In February, 7-ELEVEN Taiwan is actively meeting the consumer demand driven by various festivals and occasions. Capitalizing on the bustling travel opportunities during the Lunar New Year holidays, our stores have increased stocking levels of beverages, snacks, gift sets, and international boutique counters. Additionally, we have launched themed soft-serve ice cream flavors such as "Good Luck Orange Soda Slush," "High Spirits Citrus Sherbet," and "COLD STONE Apple and Pineapple Ice Cream," incorporating auspicious phrases to attract attention and stimulate purchases. These new soft-serve ice cream offerings have contributed to a growth of 10% to 40% in related categories. Anticipating the influx of travelers on national highways and the Western Coast Expressway, traffic transit-type mart have seen a doubling in visitor numbers. Rest stops like Tai'an, Rende, Dongshan, Guanmiao, and Da'an have proactively enhanced their inventory of travel snacks and souvenirs to seize consumer opportunities, leading to steady growth in category performance.

7-ELEVEN Taiwan continues to deepen its online and offline strategies, integrating physical stores with online platforms such as iPreorder and iOPEN Mall. We have launched themed marketing campaigns for Lunar New Year, back-to-school, and Valentine's Day, catering to various consumer needs. For example, iPreorder ensures daily deliveries throughout the Lunar New Year, offering everything from reunion dinners to nostalgic snacks and daily essentials. In response to the back-to-school season, stores offer member-exclusive promotions and allow members to use points to pay for school fees online through icash Pay. Additionally, we have introduced exciting collaborations such as StarLux Airlines X Snoopy and TOM and JERRY merchandise. As Valentine's Day approaches, we have sourced nearly 65,000 imported roses, providing diverse and convenient options for flower purchases. For the Lantern Festival, we have launched a series of cartoon-themed LED lanterns and prepared hundreds of stores to welcome visitors to nearly 20 lantern festival events across Taiwan. These differentiated strategies continue to meet consumer needs and drive operational momentum.

Looking ahead to March 2024, 7-ELEVEN Taiwan will innovate around seasonal lifestyle themes, launching a series of exciting products and services through our online and offline strategies. We will introduce the new brand "7-ELEVEN Kaohsiung Cherry Blossom Season," featuring a range of products and activities. Collaborations with popular online reality shows will result in exclusive co-branded products, while our star-made ice creams like "Yam Milky Soft-serve Ice Cream" and "Cherry Blossom Rose-flavored Slurpee" will add variety to our offerings. These diverse products and activities will continue to connect with the OPENPOINT ecosystem, integrating virtual and physical experiences to enhance customer engagement and create new sales opportunities. Additionally, we will continue to focus on our highway rest area business and expand operations in the "Qingshui Service Area," diversifying our approaches to better meet the needs of everyday life and establish ourselves as the go-to lifestyle service platform for consumers.

Note: As of the end of February 2024, Taiwan's 7-ELEVEN had 6,915 stores, compared to 6,702 stores during the same period last year.